What will my video cost?

Due to the large number of variables, your video could cost roughly from $500 to $3,000 per finished minute.

Well, that’s quite a range. How do you get closer to the lower number? There are 3 ways to save, they are: 1) plan, 2) organize and 3) plan some more.

Pre Production planning is the key to a successful video, both in accurately telling your story to achieve your goals, and to get the best price. A disorganized production day will increase both production and editing time.

A. What existing content can be used in the new video?

1) Old video footage

2) Photos

3) Graphics

B. Major cost factors

1) Script writing; $1200 – $1800

2) Talent, on-camera or voice; Starting at $350 for 2 hours

3) Music (if not royalty free); Starting at $50

4) Motion graphics; Starting at $250

5) Green screen; Starting at $350

6) Teleprompter; 1/2 day – $375, Full day – $550

7) Sound Mixer; Full day $450

The first step for most companies is to get a “No Frills” video on their web site. This could be a 1 – 2 minute video of the CEO speaking to clients or employees. The production would consist of one hour to setup lights and mics, and 30 – 60 minutes with the CEO for as many takes as is necessary. The edit session would be 2 -3 hours for logging, editing, adding a few graphics (supplied by client) and to output for the web. Total cost is around $975.

A basic video where the client (you) provides the script and on-camera talent would cost about $2,500 – $8,000. This would include a few of the “Major cost factors” from above. Most corporate videos with hired talent and motion graphics would cost $8,000 – $20,000. This may involve 2 or more days of production and 5 days of editing. The first client consultation is free. Subsequent meetings go into pre production costs.

You can view and print out my video production checklist here. I will be asking these questions in our first meeting to estimate the cost of your production.


Studio Product Photography

Although I don’t promote myself as a product photographer, My knowledge of lighting and Photoshop enable me to produce high end product ads like this one for Alford & Hoff, cologne for men. The bottle was back lit on a white background, then stripped out and added to the brown background which is simply a photo of the product packaging that was enlarged and diffused. This way a customer can recognize the box in a store without showing the box in the ad. In Photoshop I created the reflection on the tabletop. The color, full-page ad is running in in the USA Today in New York, Chicago and LA. See more product photography.Alford & Hoff ad

2017-05-19T23:56:14+00:00Photography, Product|

Speed Dating for ASMP Photographers, Phoenix

I was honored to be a part of this evening with so much creative talent in one place at one time. I was also humbled by my peers.

I must thank those creatives who participated in the Speed Dating event on October 28th. Your attitude and energy made the evening a pleasure for everyone. Right to the very end you were friendly and smiling even after listening to 40 presentations and viewing hundreds of images from Valley photographersPhotograpers setup for Speed Dating.

For those of you who were not able to attend, the Speed Dating event was set up to allow 40 local photographers to present their work to 20 companies representing the valley’s advertising, design and editorial community. The event was held at the Levine Machine on 7th Street in Phoenix. Several photographers contributed lighting equipment and labor to transform the warehouse environment into a cool, warmly lit, creative environment in which to view portfolios. First, of course, there was food, drink and chatting and time to view the 40 framed prints that were gifts to the creatives at the end of the evening. Then the photographers descended on the agencies like… well, you know, we’re all looking for work these days.

I must thank Jeff Noble for conceptualizing the event, and Steve Dreiseszun for all his hard work as the Phoenix chapter president of the ASMP, and all the board members. Thanks also go to Professor Penny Dolin and her students of the GIT Commercial Photography Studio at ASU’s Polytechnic Campus for helping during the event.

Exhibitors were: Tempe Camera Repair, MacMedia and Through Each Others’ Eyes.

Let’s do it again…maybe in two years.


Trotto was guest speaker at ASU’s Polytechnic Campus

I like talking to students. They are so eager to absorb everything about the craft and the business of photography. So I was pleased to be invited to speak to a class for Professor Penny Ann Dolin at the Graphic Information Technology (GIT) school at ASU. The class was learning about portraiture. I demonstrated a few of the technical issues such as white balancing and work flow but I stressed the importance of putting their client at ease to achieve a friendly, confident and relaxed portrait. To do this, I described different ways that I was able to “Connect” with my subjects and told a few stories about problems that may arise and how to work through them.

Trotto speakes to students at ASU

2017-05-19T23:56:14+00:00Photography, People|