What Determines Corporate Photography Rates?

It’s simple, do the math. Like any other business I have fixed overhead; rent, utilities, insurance, equipment (cameras and lights), office furniture, computers and software. I budget for vehicle and equipment repairs. I add in the salary that I need to provide for my family and my retirement and not much more. My overhead comes to about $40 per hour. So why do I charge about $120 per hour? Billable hours for client projects occupy 1/3 of my time. Marketing and training consume the other two thirds (along with servicing the clients and doing the books, invoicing and paying bills). So, to be profitable, I multiply the $40 per hour overhead x 3 to get $120/hour.

Marketing: On the web site I update photos, videos, text and the blog as often as possible. I send out a monthly email through Constant Contact and maintain 230 email addresses.

Training: The technology for digital photography and video production is changing at an alarming rate for both the equipment and software used. I have an ongoing subscription to Lynda.com so that I may access the latest tutorials for Photoshop, Camera Raw, Bridge, Photomatix, Premiere Pro, After Effects, Audition, Speedgrade (Color Correction) and many others.

Variable expenses: Variable expenses for each project include: crew, rental equipment, travel, film permits, etc.

Usage: Usage is a fee for the duration, media used and the geographic area of your campaign. You wouldn’t expect to pay the same corporate photography rates to get a portrait for a press release in the Phoenix market as you would for a portrait for a national ad in Time Magazine to run for 6 months.

Volunteer: Each year I give back to the community at least $5,000 worth of services (photo or video) to benefit homeless children, Phoenix Children’s Hospital (cancer patients), The Special Olympics or local schools.


New Video Production Services

Ultra slow motion can be used as a visual effect or as a product performance demonstration. The visual effects we have all seen in movies and commercials. In my latest video production services I have recently been using an ultra slow motion camera from Broadcast Rentals to show how well a product performs in lab tests. NCS Labs in Tempe, AZ performed shake table tests on new products to see how well they will perform when used in the transportation industry. The rate of vibration on the product was varied from 5 Hz to 30 Hz. The final video showed the products successful performance at various rates of vibration.

Sony FS700 Camera 600px wide

The Sony FS700 camera can record up to 480 frames per second in 1080 HD (960 in standard Def.). For my videos the product engineers told me that 240 fps would be sufficient. The camera shoots in 9 second bursts then it stops to write the images to the SD memory card. So at 240 fps it recorded 2160 full HD 1080P frames in 9 seconds which are temporarily stored in the buffer then written to the SD card. When played back in a 30 fps timeline those 2160 frames will make a one minute and twelve second video (1:12). While the product tested is still confidential you may see other slow motion samples in my video portfolio.

2017-05-19T23:56:11+00:00Multimedia, Video|