Your guide to Obtaining a Great Video

Part 2: Production Day

Part 1, the previous post, blends seamlessly into part 2, Production day, where we record most of the media. Items 1 – 5 are done before production begins.
1. Are we filming employees or hired talent and who approves of the hired talent? Will they talk on camera and do we need a teleprompter? A makeup stylist is important. They make you look your best which is important if this is where your clients meet some of your staff. Your CEO could do an intro for the video. If the script is to be read as a voice over we can record the VO at our studio. We will determine how many cameras are needed for this production. Most interviews require 2 cameras.
2. Organize the cast and approve their wardrobe. Check that all props are ready (product, laptops, etc.)
3. Prepare the rooms where we will be filming. Prepare for optimum lighting and sound recording. Minimize distractions and interruptions such as visitors or deliveries if filming in the lobby or warehouse.
4 Allow sufficient time to set up additional equipment such as dollies and camera cranes.
5. On camera talent should rehearse their lines. The interviewer directs the interviewees as to short, concise answers or comments.
6. We normally plan to record about 4-5 times the amount of footage than the length of the final video.
7. What makes your video look good? My 35 years as a commercial photographer and 8 years in video production as a director of photography (DP) will assure you that your video will look great. I continually train on the latest color grading software for post production enhancement.
8. What makes your video sound good? I have 8 years of experience as a sound recorder and an audio mixer for post. I recently took the Sound Advice class and read the book on audio recording by the presenter, Mark Lewis. We own professional mics and recorders for every situation including windy days. Or, if they say, “fix it in post”, well I am experienced at removing distracting sounds like A/C vents or clicks or beeps common to your office environment.

Sound Advice Certificate 600w9. I am dedicated to training on the latest software and testing equipment and software before I step on the set. This is even more important in the edit session as you will see in part 3 of Your guide to Obtaining a great Video to be posted soon.

2017-05-19T23:56:11+00:00DSLR Video, Multimedia, Video|

Your Guide to Obtaining a Great Video

Part 1: Prepare and Organize

Video is the number one tool for marketing and informing. “It is a critical component of business” (Forbes). “Since video appeals to both sight and sound in a quick burst of stimulation, it captures the attention of the viewer immediately and makes a lasting impression.  The messaging is concise and easy to understand, reaching people of all demographics” (Forbes). Corporate videos bring more people to your web site and keep them there longer than just text or photos. Videos are complex to assemble. Here are some things to consider to help me produce your perfect video.

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Masimo Motor national TV spot. Click here to view video.

1. What is the purpose of your video? Is it for sales, training or to inform? Do you need a PSA or commercial for broadcast, or is it for the web? Who is your target market?
2. Can you repurpose any of the footage for other projects? Is there footage or photos from a previous project that could be used in this new video?
3. Preparation: This is the key to a great video. Get input from staff as to the message and content. Set a deadline.
4. Script: If a staff member cannot write the script we have script writers who can help. Be concise, attention spans are short these days. If there is a lot of information consider doing 2 or 3 short videos.
5. Storyboard: This does not have to be sophisticated. We may use stock photos, snapshots or sketches.
6. Video Professional: This is where you bring in a video producer. We have produced 50 videos including one PSA. We review the script, scout the location(s) and schedule the production. We assess the location for lighting and sound recording issues. We hire the cast and crew, assemble or rent equipment. If the production is a full day we will schedule a separate day to capture B-roll footage.
7. Will you include testimonials from your clients or partners? Will you record the interview at their location or have them come to your office?
8. A sales video should end with a call to action. How do they order your product or services? Include links, web sites and phone numbers.

Your Guide to Obtaining a Great Video, Part 2, Production Day coming soon.

2017-05-19T23:56:11+00:00DSLR Video, Multimedia, Video|