Slow Motion Food and Beverage Videos

“See what you can’t see”. slowing the action of a pour or food preparation can increase the viewer’s anticipation of what it’s going to taste like. Use this visual effect in your slow motion food and beverage videos. Watch the short video here.
martini-still004_650w120 frames per second is good for some slow motion shots. 240 frames per second renders amazing slow motion but may be too slow for your viewers. Here’s what I mean. At 240 fps pouring a beer that takes about 6 seconds will take 48 seconds to play back that clip,, or 8 times as long. Your viewers will fall off their bar stools waiting for their beer. Recording at 120fps will take 4 times as long to play back the clip. This is why I record with 2 cameras for my slow motion food and beverage videos. One camera records in normal speed and I cut between the 2 views (and 2 speeds). In post I may speed up the slow motion clip and slow down the clip recorded at normal speed.
strawberries-still001_650wThe shutter speed of at least 1/240 second will freeze the action when exporting a still frame as you see in the 2 images above. Slow motion enhances any production.

2017-05-19T23:56:10+00:00DSLR Video, Multimedia, Video|

Lighting Food & Beverage Videos

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Did you ever hear the term “You eat with your eyes”? Food should look good. You should see the texture of the food and want to taste it. Arguably, the most important part of production may be lighting food & beverage videos. First you backlight the food. Use a soft box to resemble window light coming from behind the table. Then add a kicker light at a low angle to add texture to the food. Use a spot light or barn doors to concentrate the light on the food first, then some light can spill onto the tabletop and other props if it adds to the ambiance. Here is a link to the video.

Glass and translucent beverages require backlighting to show the color of the beverage and make them glow.

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I will color balance the cameras to the main light which will be white. Then I add gels to the kicker and side lights to add warmth to the food and/or the table top as I did from both sides of the beer set in the above image.  1/2 CTO or a full CTO filter works well to create the ambiance of a restaurant or amber lights in a home.

Cameras and lenses:
Selective focus is important to draw the attention to the food or drinks you are promoting. I will record with 2 cameras for 2 different angles for pouring beverages or when recording slow motion. I like to record the action in normal speed as well to have that option in post. In post I may also blur what is not important. I may soften some background props if they draw the viewers eye away from the featured item. Using the gaussian blur in post is important because I can match the look of the 2 cameras because the depth of field may differ according to the focal length of the lens or the distance from the product when recording.

2017-05-19T23:56:10+00:00DSLR Video, Multimedia, Product, Video|

Lighting Equipment

Whether you have a microchip or a 30 foot RV we have the lighting equipment for your product photos. We have enough strobes to light almost any room or building.

A few of the different lighting options from diffused to spot.

A few of the different lighting options from diffused to spot.

I personally enjoy the challenge of lighting different subjects in various locations as well as in the studio, and it doesn’t matter if the product is reflective or translucent. We have photographed people in just about every place for business portraits, lifestyle and sports. Give us a challenge, we’re ready for it.