No matter what the challenge with large product photography, Trotto is up to it.
The Cranial Imager, used to map the shape of an infants brain, required 30 photos on green screen. It was photographed on location at Atom in Scottsdale. Atom is the product development company for Cranial. To accomplish this Trotto and Frank Salle created a wide green screen studio using both cloth and paper materials. Then the set was carefully lit to allow the background mask to be cut.
Cisco provided Trotto with a lengthy 10 page document specifying the exact specs for the tonal range of the photos. Here’s the catch. They didn’t allow post processing. The RAW images were to be delivered with blacks and whites at a certain level. A test shoot was necessary to establish the camera settings. The final shoot was done at Avnet where they assembled the racks and servers. Frank Salle was technical adviser.
The 14” Pocket Digital Calibration Target by Photovision is normally used for color balance. For Cisco/Avnet it was used in the testing and the final shots to check that the black and the white values matched Cisco’s specifications for product photography.
When you have special challenges for large product photography give Trotto a call. No challenge is too great. He also has years of experience photographing large RV’s for Cruise America. Check out Trotto’s product photography.