How to prepare for your Commercial Video Production

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Download a Video Production Job Outline here

Preparation is the key to getting a great video at the best price. You have a need, whether it be sales, training or a PSA, that is your objective. Write a script or hire a scriptwriter to communicate your message. Be concise! Shorter is better. If an employee is to read the script have them practice. A few minor changes to the script may make them feel more comfortable reading it. It’s difficult to speak to a camera. Consider using a teleprompter. Eye contact with the viewer can help make the sale. For longer dialogue the interview style works best as it is easier to speak to a person than to a lens. You may do it as a voice over or on-camera, or hire professional talent.

When writing the script think of your audience. What’s their previous knowledge of the subject matter and where will they view it. Consult with your corporate attorney! Information must be accurate.

The script is the foundation for your video. The producer, me, can create the visuals and/or storyboards, from the script. The simplest video will have a talking head and some B-roll footage. One camera, tripod and lave mic may be all that’s needed. I strongly suggest a 2 camera shoot for lengthy on-camera talking heads. For a large commercial video production, give some thought to how the camera moves, after all, this is motion. Dolly rolls, camera cranes and steady cams all take time to set up and require experienced operators behind the cameras.

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Can you re-purpose your video to get more value out of it? Don’t limit yourself to one use. You have broadcast, web and DVD options. Perhaps a looping DVD at your next trade show will draw people to your booth. With some additional editing you may double your audience. For example, a video we produced to sell RVs in the US was used to sell RVs in Canada by simply recording a new voice over and remixing the audio (watch the RV sales video)

More to explore

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Photoshop; Advanced Retouching

Cruise America hired us to photograph the interiors of 3 RVs. Here’s the challenge, all photos were done in their corporate headquarters

New Challenges in Factories

Recording video in a factory with precision water jet and laser cutters can create some problems. Flying water, sparks and laser hot

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