When Noraxon came to me with a request for product photos and videos of 40 items I knew I had to create a new workflow for maximum efficiency. The two services became one. I started with a strobe set on the left for the photos and a hot light set on the right to record the video clips. I made a turntable and painted it white so I could rotate the table top when it was important to see 2 or 3 sides of that product. Tests were done to match color with both sets and test the rotation. 4’ x 4’ sheets of foam core were placed on the turntable for the larger kits. These kits with up to 30 items were set up on the turntable where both the photo and video were captured with the same camera to become even more efficient. The video was recorded and played beck in slow motion to ensure smooth motion.

I created the simplified GIF below as a sample of the product videos.

When you need product photos and videos go to the photographer with years of experience in each medium.