Your guide to Obtaining a Great Video


Part 2: Production Day

Part 1, the previous post, blends seamlessly into part 2, Production day, where we record most of the media. Items 1 – 5 are done before production begins.
1. Are we filming employees or hired talent and who approves of the hired talent? Will they talk on camera and do we need a teleprompter? A makeup stylist is important. They make you look your best which is important if this is where your clients meet some of your staff. Your CEO could do an intro for the video. If the script is to be read as a voice over we can record the VO at our studio. We will determine how many cameras are needed for this production. Most interviews require 2 cameras.
2. Organize the cast and approve their wardrobe. Check that all props are ready (product, laptops, etc.)
3. Prepare the rooms where we will be filming. Prepare for optimum lighting and sound recording. Minimize distractions and interruptions such as visitors or deliveries if filming in the lobby or warehouse.
4 Allow sufficient time to set up additional equipment such as dollies and camera cranes.
5. On camera talent should rehearse their lines. The interviewer directs the interviewees as to short, concise answers or comments.
6. We normally plan to record about 4-5 times the amount of footage than the length of the final video.
7. What makes your video look good? My 35 years as a commercial photographer and 8 years in video production as a director of photography (DP) will assure you that your video will look great. I continually train on the latest color grading software for post production enhancement.
8. What makes your video sound good? I have 8 years of experience as a sound recorder and an audio mixer for post. I recently took the Sound Advice class and read the book on audio recording by the presenter, Mark Lewis. We own professional mics and recorders for every situation including windy days. Or, if they say, “fix it in post”, well I am experienced at removing distracting sounds like A/C vents or clicks or beeps common to your office environment.

Sound Advice Certificate 600w9. I am dedicated to training on the latest software and testing equipment and software before I step on the set. This is even more important in the edit session as you will see in part 3 of Your guide to Obtaining a great Video to be posted soon.

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