Your Guide to Obtaining a Great Video

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Part 1: Prepare and Organize

Video is the number one tool for marketing and informing. “It is a critical component of business” (Forbes). “Since video appeals to both sight and sound in a quick burst of stimulation, it captures the attention of the viewer immediately and makes a lasting impression.  The messaging is concise and easy to understand, reaching people of all demographics” (Forbes). Corporate videos bring more people to your web site and keep them there longer than just text or photos. Videos are complex to assemble. Here are some things to consider to help me produce your perfect video.

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Masimo Motor national TV spot. Click here to view video.

1. What is the purpose of your video? Is it for sales, training or to inform? Do you need a PSA or commercial for broadcast, or is it for the web? Who is your target market?
2. Can you repurpose any of the footage for other projects? Is there footage or photos from a previous project that could be used in this new video?
3. Preparation: This is the key to a great video. Get input from staff as to the message and content. Set a deadline.
4. Script: If a staff member cannot write the script we have script writers who can help. Be concise, attention spans are short these days. If there is a lot of information consider doing 2 or 3 short videos.
5. Storyboard: This does not have to be sophisticated. We may use stock photos, snapshots or sketches.
6. Video Professional: This is where you bring in a video producer. We have produced 50 videos including one PSA. We review the script, scout the location(s) and schedule the production. We assess the location for lighting and sound recording issues. We hire the cast and crew, assemble or rent equipment. If the production is a full day we will schedule a separate day to capture B-roll footage.
7. Will you include testimonials from your clients or partners? Will you record the interview at their location or have them come to your office?
8. A sales video should end with a call to action. How do they order your product or services? Include links, web sites and phone numbers.

Your Guide to Obtaining a Great Video, Part 2, Production Day coming soon.

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