To create this night scene from 7 different photos I first had to create the background lights. For this, Lane|Terralever provided 2 stock photos from which I had to create both a vertical ad and two horizontal ads for the OOH boards.
I selected sections from the blue background and layered them into the primary background image using blend modes and masking. With each ad individual lights were added and removed according to the art directors comments. The background was enlarged so that it could be shifted in any direction behind the animals.
Each animal was cut out of it’s raw daytime stock image and sized properly. A few adjustment layers were added to each animal so that shadows, highlights and reflections could be individually adjusted, even if the animal were moved or replaced.
The Photoshop document had 18 layers. I created 3 different ads for ZooLights; It was a Photoshop Journey. I enjoyed this project because I used to take my own kids there when they were younger. The event has grown over the years so it is truly a holiday treat for adults as well.